Soundcrest Music Group Signs Magnhild To Global Distribution & Publishing Deal, Releases New Single “Ending”
Norway’s breakout new artist, Magnhild is officially here.
Soundcrest Music Group is proud to announce the signing of Norwegian singer-songwriter Magnhild to a global distribution and publishing deal. Known for her intimate lyricism and soaring vocals, Magnhild brings a fresh perspective that blends raw vulnerability with timeless storytelling.
With the new partnership, SMG will support Magnhild’s creative vision across both recorded music and songwriting.
To mark the announcement, Magnhild releases her brand-new single “Ending” today. Following her breakout track “17,”the new single continues her exploration of life’s most fragile and poignant moments, pairing heartfelt lyrics with the warmth of pedal steel and a 70s-inspired ease.
“Magnhild’s songs capture both vulnerability and strength in a way that feels universal,” shares SMG President Skippy Chapman. “We couldn’t be more excited to walk alongside her as she begins this next chapter.”
“Ending” is available now on all streaming platforms.
Follow Magnhildl:
MagnhildMusic.com | Instagram | Spotify